Manifesto
man-i-fes-to (manəˈfestō): A manifesto is a published declaration of the intentions, motives, or views of the issuer, be it an individual, group, political party or government.
PRODUCERS
THE CHALLENGE
The landscape for food and beverage businesses is increasingly competitive and the challenge is to differentiate yourself from your competitors. You can do this with location, service and product.
With regards to product, the smaller the distribution, the less interesting for the supplier; the greater the distribution, the less interesting for the customer. Unless, of course, the supplier’s main goal is pure volume of sales, and the customers main goal is having products with broad brand recognition.
THE TANNIN SOLUTION
OVERALL GOAL
Have fun, make money, satisfy customers and suppliers
CUSTOMERS
Tannin will work closely with those food and beverage businesses who seek to differentiate their businesses in the following ways:
Service: Knowledgeable, passionate, wine-focused, professional
Product (wines): Small production, high quality, unique, limited distribution
Passion
Tannin will select producer partners that meet the following criteria:
Passionate Modest production Defining emerging regions or redefining existing ones As natural as possible production methods Interested in quality of distribution rather than quantity of distribution
APPROACH
Tannin will import from a modest number of suppliers, and work closely with a modest number of customers, offering them varying degrees of exclusivity on those products. Tannin will act professionally and passionately and support to the best of its ability its customers. This allows suppliers direct to access target markets. And by streamlining importing costs allows customers to make the margins required to sustain their business models.